Building Digital Resilience - How marketers can succeed without third-party cookies
There's been a lot for marketers to lament in the past year—and the imminent reduction in access to third-party identifiers (3PIDs) is part of it. In January 2020, Google announced it would phase out third-party cookies (3PCs) in Chrome. And in April 2021, Apple announced they would start rolling out an update requiring opt-in consent to access their IDFA. These changes limit brands' options for identifying consumers online.
Dive into this whitepaper to learn more about the challenges marketers are facing in the cookieless world, plus how to continue to scale digital marketing—without worrying about 3PIDs.
Read More
By submitting this form you agree to Adobe contacting you with marketing-related emails or by telephone. You may unsubscribe at any time. Adobe web sites and communications are subject to their Privacy Notice.
By requesting this resource you agree to our terms of use. All data is protected by our Privacy Notice. If you have any further questions please email dataprotection@techpublishhub.com
Related Categories: Analytics, Apple, Applications, Cloud, Compliance, Connectivity, CRM, Data management, Data Storage, Digital transformation, Email, ERP, Machine Learning, Mobile Devices, SAN, Storage, Wi-Fi
More resources from Adobe
Aberdeen Research: How IT Leaders Modernize O...
In this knowledge brief, we'll analyse how organisations today are modernising sales practices and operations through the use of e-signatures and o...
How Digital Document Processes Are Shifting F...
Adobe recently commissioned Forrester Consulting to conduct a global survey to understand how digital document processes are supporting business re...
Evolution Of The Marketer's Toolkit
More than ever, enterprise organisations need a 360-degree view of their customers to deliver the kind of high-quality, consistent customer experie...