Unified Promotions: An Offer Hard to Resist
Promotions are no longer a bait to lure customers and clear excess stock, they are now part of retailers' strategic initiatives to track customer purchase behaviors, drive customer loyalty and experience, and maximize sales. While retailers are able to seamlessly orchestrate omnichannel order fulfillment and delivery, promotions are still channel specific and inconsistent, driven by disparate and constrained promotion platforms.
By adopting a unified promotions platform, retailers can customize promotions, manage omnichannel promotions centrally, drive brand loyalty and revenue, and facilitate a continuous and cohesive customer journey across touchpoints. This paper discusses the need for a unified promotions platform, the challenges faced by retailers, and how to drive it successfully.
Read More
By submitting this form you agree to Tata Consultancy Services contacting you with marketing-related emails or by telephone. You may unsubscribe at any time. Tata Consultancy Services web sites and communications are subject to their Privacy Notice.
By requesting this resource you agree to our terms of use. All data is protected by our Privacy Notice. If you have any further questions please email dataprotection@techpublishhub.com
Related Categories: Analytics, Applications, Bandwidth Management, Cloud, Cloud Software, CRM, Digital transformation, Email, Email Archiving Software, ERP, LAN/WAN, Microsoft Office/365, Mobile Network, Network, Network Management Tools, Network Monitoring, Network Security, Operating System, Software, Telecommunications, Voice & Data Integration, VOIP, Wi-Fi, Wireless Infrastructure, Wireless Networks
More resources from Tata Consultancy Services
The New Retail Model: A Four-Step Guide to Tr...
There is one thing successful retailers have in common, particularly in these uncertain times: a firm grip on data.
Retailers have had to piv...
How the Pandemic Drove Companies to Raise The...
In the face of pandemic-related losses across all economic sectors, 90% of the businesses TCS surveyed have either maintained or increased their in...
MandA in The Era of Business 4.0
Mastering deal making and integration is now a competitive imperative.
At a time of rampant digital disruption, CEOs are under enormous press...